Features | Press | PR

Welcome to my Sparklinglala community, where I express my love for drink & food recipes, travel, culture and tech or simply just pay it forward to support a small business with a creative mind.  I enjoy working with people who follow their passions and live their dream.  It’s what inspires our next generation of storytellers.

I was a single young mother, born in Zacatecas, Mexico, who was was raised by a hardworking mother who taught me to always follow my dreams, pay it forward and never let anyone dull my sparkle.

You can read more about me here.

Contact: lalasparkles[at]gmail[dot]com


I aim to inspire anyone who has a passion & connect them with others that have similar interests.


If you are a company who would like to advertise on my site; have me work with you as an ambassador; or have me attend an event, please feel free to contact me to discuss these opportunities.  Please keep in mind that my site is focused around food, travel, culture and technology before submitting your requests.

Featured in:


  • Techmunch Food Blogger Conference: Beyond Food Porn – How To Optimize Instagram (January 2017)
  • LatinaStyle Business Series Los Angeles Conference – Social Media for Latina Entrepreneurs (November 2016)
  • Latino iConnect Conference: How Influencer Marketing Can Impact Your Business (November 2016)
  • California Hispanic Chamber of Commerce (CHCC) Annual Convention – Millennials in Action (September 2016)
  • Women in Tech – September 2016
  • We Inspire Summit – Executive Women’s Panel (September 2016)
  • Silicon Beach Fest – Building Tech Communities (August 2016)
  • WonderWomenTech Conference – July 2016
  • Techmunch Food Conference – Mobile Tools for #FoodPorn Photography (June 2016)
  • Digital Women Conference (March 2016)
  • Social Media Club Los Angeles – Social Media + Diversity (March 2016)
  • Digital Hollywood – Portada Digital Hispanics (October 2015)
  • Techmunch Food Conference – Tapping into L.A.’s Diverse Food and Culture for Brand Success (October 2015)
  • ConnectHer Media Conference – Managing The Relationship Between Influencer and Brands (July 2015)
  • Univision & Silicon Beach Fest 2015: Los Angeles Hispanic Digital Summit (June 2015)
  • DigitalLA: Digital Latino – Startups, Digital Content and Social Media (May 2015)
  • DigitalLA: Digital Women Conference (March 2015)
  • Global Latino Summit – How to use technology to grow your career (October 2014)
  • NLBWA Business Management Academy – Social Media Strategy for the Entrepreneur (March 2014)
  • DigitalLA: Latino Social Media (May 2014)
  • HOPE-Youth Leadership Through Literacy Program, Summer 2013: Tanya and LaLa presented “Connected: How to be a Leader With Social Media and Technology.” (June 2013)
  • Digital Hollywood Hispanic Media Summit, Spring 2013, Fall 2013:  LaLa Castro, serves on Hispanic Board for Digital Hollywood Conference. (April 2013)
  • DigitalLA:  LaLa Castro  joins Women Entrepreneurs Take the Stage panel in Silicon Beach. (October 2012)
  • DigitalLA: Latino Social Media (May 2012)

Memorable Moments